Here presented for easy access and reading is a list GW's 2012 price rises
To flesh out this post a bit I'm going to include a few quotes from people on FaceBook, I've made them anonymous so that the modern GW-Angry-Fan-Boy-Man-Childs don't spam them with their stupid comments
"GW really are milking the fans for every penny they can"
"GW are just greedy - as long as some fool some place will keep paying they'll keep raising prices"
"That's more of the fact they do it every year, rather than the fact they're offering a reason. Expecting customers to pay more, for the same product without saying anything of it is a bit WTF, in my opinion."
"the reason they keep doing it is because they can - their reaction to any fall in profits is 'the prices must not be high enough' - and if they didn't have their army of unthinking fans with a baffling lack of any sense of value that'll keep paying higher and higher prices not matter the quality of the product"
"It's both because they think they can, and because they need to raise the profit margins to make up for the falling sales volume, to keep their revenue and profits constant. Not taking note, obviously, of the fact the falling sales volume is caused by the increase in prices :S"
"GW is rapidly losing its grip on the UK store and tournament scene (and it was only tenuous at best elsewhere). More and more gamers are being exposed to the alternatives - whether through the internet, independent stores, or big events like Salute. And it shows - However much the management talk about "a return to growth" GW's annual over-inflation price rise has only managed to maintain constant turnover. The conclusion is obvious: far from players leaving in a fit of nerd rage over the latest price rise, the price rises are in fact masking a steadily declining sales base.
Or to put it in simple terms: customers aren't leaving because of the price rises; GW is forced to raise prices because of the number of customers who leave year on year. Unfortunately, this economic model is only sustainable over the short term - sooner or later, the price rises cease to conceal the problem and become part of it (i.e. MORE customers leave because of the price rises). Personally, I suspect GW hit this point a couple of years ago, and all the gimmicks we have seen since (fineca$t, army supplements costing more than their opponent's core rules) have been desperate attempts to give CPR to a dying patient..."
"Have to admit that until I just now saw an actual price list of the GW increases I've basicaly ignored this story about them, figuring it would be a quid here and there.......£20 extra on a Marine Battleforce ? Loads of stuff that was £18 is going to be £25 to £27! Now I understand what the furore was on this..... :("